SCHICK HYDRO GROOMER: Crib In My Pants

Agency: JWT New York

JWT New York asked RTA to create a custom song for their “Schick Hydro Groomer” campaign. We brought in artist/producer Kool G Murder (Eels, Kanye West, M.I.A, Yeah Yeah Yeahs) to write, record and sing on the track. The commercial won Top Spot in Shoot Magazine’s Winter Top Ten Tracks.

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