About RTA

Ring The Alarm was launched in 2014 to subvert the standard model and engage with music as it’s being made, produced, and experienced now. Founders Daron Hollowell, Jenny Hollowell, and Brent Nichols are a deeply experienced team of creative partners with a passion for storytelling and a history of innovation. As a music-focused production and culture company, Ring The Alarm develops artist-driven content for clients of all kinds.

Daron brings over a decade of experience as an entrepreneur, creative, and artist to RTA. After fronting the seminal hardcore band Four Hundred Years, Daron founded Black Iris Music in 2004, and in 2008, White Iris Records, a vinyl singles label which launched artists including Best Coast and FIDLAR. White Iris is now part of the Ring The Alarm record label.

Jenny spent ten years producing content at top agencies including Wieden+Kennedy NY, The Martin Agency, and 72andsunny before turning her focus to music. Her multidisciplinary experience informs her role as Executive Producer. She is also author of the novel Everything Lovely, Effortless, Safe, and her stories and essays have been featured in performances on RadiolabPop-Up Magazine, and Selected Shorts at Symphony Space.

Brent’s decade in the industry as the award-winning Creative Director behind Squeak E. Clean and Elias Arts, brings to RTA rich creative experience as well as a huge network of artist collaborators. He has worked with artists including Karen O, Kanye West, M.I.A, and Santigold, to name a few. 

Daron Hollowell Executive Producer/Creative Director
Jenny Hollowell Managing Director
Brent Nichols Executive Creative Director
Clients & Collaborators
Adidas
ADT
Apple
Asics
AT&T
Audi
AutoZone
Beats by Dre
Brita
Burger King
Bud Light
Cadillac
California Lottery
Celebrity Cruises
Charles Schwab
Clinique
Comedy Central
Converse
Citi
Crest
Crown Royal
Delta
Disney
Dow Jones
ESPN
Exxon
Fage
Fiat
FIDLAR
FitBit
Fox Television Studios
Funny or Die
Gap
Google
Hershey’s
Hidden Valley
Honda
Hulu
IFC
Intel 
Lincoln
McDonald’s
Mexican Summer
Mercedes-Benz
NBA2k
Netflix
Nike
Nikon
One Love
Progresso
Purex
Samsung
Schick
Seamless
Smirnoff
State Farm
Suave
SubPop
Twitter
Tylenol
Vimeo
Visa
Volkswagen
Wired Magazine
Woolite
Yoplait